Newsletters are ideal community builders with your members to promote products, educate on finances, and enhance the image of your credit union. But as any marketer will tell you, they can be a bit laborious to produce on a consistent basis. So if there’s a newsletter answer that makes the whole production process a snap, it might be an option to try.
Heard of Paper.li?
Lifting some info from its website, Paper.li allows you to automatically find, publish and promote the articles, photos, and video you follow online. It’s a “set it and forget it” application that goes out to your audience every day, while building their trust in you. Best of all Paper.li is free – although you can sign up for a pro version that provides a plethora of additional features.
Sound like a commercial, don’t I? That’s because I have been using Paper.li for at least a couple years (The Daily DML) now and I haven’t had to mess with it once during that time. I have set it up to automatically publish marketing articles, tweets and posts that I follow so my audience can benefit from top quality content every day. And, again, I don’t have to do a thing anymore. But I could if I wanted – and probably should at some point.
Yet, the feedback and retweets I receive from this daily publication are phenomenal. Not a day goes by that I don’t get a “thanks for the mention” in my Twitter feed from somebody I follow on Twitter who was automatically included in The Daily DML. It has given me heaps of exposure with very little work. So the return has been tremendous.
For credit unions, this is a no brainer. If you want to provide your members with practical, financial content, then Paper.li is something you should consider to complement your current efforts.
To set it up, all you do is sign in via your Twitter or Facebook account, and your Paper.li publication automatically aggregates your follower’s tweets and posts the most popular ones. You can also set it up to follow certain publications.
I have set up mine to follow financial newspapers, blogs, and other financial and marketing related content. Paper.li does the rest, spitting out a daily pub with practical, timely and related content that my subscribers enjoy – and can use!
Same goes for your credit union. Why not give it a look?
For the sake of this article, I created a new Paper.li newspaper based on my CUbroadcast twitter feed – aptly named The CUbroadcast Feed. This daily publication covers finance and credit union news based on my followers’ content, which are primarily credit unions and companies that focus on serving credit unions. In addition, I set it up to follow financial news from The Wall Street Journal, The New York Times, CNNMoney.com, Reuters Business, Harvard Business Review, and more.
It took me all of 10 minutes to create it. I’m done – until I need to upgrade to the pro version.
Once the online paper is automatically produced each day, it is sent to my email address and posted in my CUbroadcast Twitter feed for all to see and review. Any time one of my Twitter followers is mentioned in the publication, they know about it and many times reply or retweet – which bodes well for my Twitter feed, as it spreads the news even further, promoting more followers to join The CUbroadcast feed. This continued attraction only generates more financially related news for more followers, which fosters the cycle once again. It only gets better with time.
The same can happen with your credit union’s Paper.li feed. The more news it generates – including yours – the more followers it can attract and therefore create more content that draws even more interest. Again, it’s a cycle that only fosters more interest and more growth over time – ultimately building trust with your followers.
Some of the features a Paper.li provides include:
- scheduled updates;
- editor’s note;
- custom background; and
- usage statistics.
Previously published in CUES Inside Marketing.